Which is more important? Brand or usability?

Posted on March 21, 2008 by dtramontana

In my last post, I asked a question. “What’s more important? Usability or features?” Today, Jack Aaronson asks another question. “Which is more important: brand or usability?”

“Which is more important: brand or usability? Does there have to be a conflict between the two? Today, we’ll tackle the subject and try to find a middle ground between form and function. On one hand, best practices enable better usability. But adhering to them too much stymies innovation and possibly brand differentiation.”…

Finish reading Jack’s article, Brand vs. Usability.

Filed under: Electronic Interfaces, Quotes, Usability | Tagged: , ,

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3 Responses to “Which is more important? Brand or usability?”

  1. betterretail, on March 22nd, 2008 at 12:05 pm Said:

    I think the answer is brand.

  2. dtramontana, on March 25th, 2008 at 1:42 am Said:

    Betterretail,
    Interesting. Why do you think brand wins? I don’t necessarily disagree, I am just curious how you came to that conclusion.

    Thanks,
    Dominic

  3. betterretail, on March 26th, 2008 at 8:32 pm Said:

    Dominic,

    I believe brand and usability act as filters, a way to navigate choices. I believe people first filter by brand and the set that emerges is then filtered by usability. That’s how I do at least.

    Rishi

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