Bad ideas just aint bad until someone sees them
A lot of bad ideas just aint bad until someone sees them. I can’t tell you how many times I have asked for input from people on important decisions only to be shocked by their response when they see the results.
Most of the time, when we run an idea by someone or seek their input on a design, we hear, “Oh, yeah, that should be great” or “As long as you give us X, we will be very pleased.” Or maybe the worst of all, they say nothing–no feedback. But as soon as you show them the results, you hear the turd hit the floor *thud*.
So, why? Why is it that people don’t know if they like something or not until they see it? Is it because they are too busy to pay attention? Or do they lack the imagination to see the concept accurately enough in their heads to make a decision?
I would say its probably a little of both. And its more.
I’m personally kind of a sculptor when it comes to design. Even when I code, I need to “flesh out” my code first. I need to get it to a point where it kind of does what it needs to do before I go back and refactor it. I sort of build up the mound of clay first and then start shaping it and refining it. I think many users are the same way.
As interface designers, we are often best served by giving our users some clay to play with before we can expect real answers. Build prototypes. Make them functional. Let the users dink around with the prototype. Watch what they do. Ask them for feedback.
Many ideas sound great when all they are are ideas. But put the real thing in front of someone and they will be able to tell you right away whether it stinks or not.
Filed under: Observations, Usability, Usability Tests | Tagged: Usability | No Comments »

